Privacy Policy

We don't sell your data. Ever.

Let's get this out of the way first: we will never sell your personal information. Not to advertisers, not to data brokers, not to anyone. That's not how we make money.

We make money when you purchase your full report. That's the business model. Simple as that. You're not the product here — your report is.

Your responses stay confidential

What you share in your assessment is personal. We treat it that way.

Your responses are used for one thing: generating your personalized report. We don't share them with third parties. We don't use them for advertising. We don't let outside companies access them.

When we look at data internally, it's to improve the product — and when we do, we work with anonymized, aggregated information, not individual responses tied to your identity.

What we collect

We only collect what we need to give you your report:

• Your assessment responses — to generate your personalized report
• Email address — so you can access your report later
• Payment info — processed securely by Stripe (we never see your card number)
• Analytics data — pages visited, quiz completion, and purchase events via Google Analytics to help us improve the product

We don't collect more than we need. We don't track you around the web. We don't build profiles to sell to advertisers.

Third parties

We use a few trusted services to run Mirror:

• Stripe — for payment processing (they handle your card info, not us)
• Google Analytics — for anonymous usage analytics (page views, quiz completions, purchases) so we can improve the product. No personal data is shared.
• Hosting providers — to keep the site running

These services only get the minimum information they need to do their job. None of them have access to your assessment responses or your report.

Delete your data anytime

Want your data gone? Just email us at privacy@mirror.app and we'll delete everything — your responses, your report, your account. No hassle, no waiting periods, no hoops.

Questions?

Privacy policies can be confusing. If anything here doesn't make sense or you want to know more, just ask. Reach out to us at privacy@mirror.app — we're happy to explain.